Office furniture and the design of your office can say a lot about your company and your marketing strategies. Successful office design is no longer based upon the creation of functional, utilitarian spaces designed to be used by rows of faceless desk-workers and thanks the increasing prominence of stylish, eye-catching offices, the design of the office has become of a crucial element of the marketing strategy of many companies. Leeds marketing company Marketing Doctor has come up with the following thoughts:
A great example of how office design can be linked to marketing is the offices of internet giant Google. More reminiscent of a holiday camp than offices, Google’s headquarters in California features huge open-air spaces, lots of glass, brightly coloured furniture, unlimited free, fresh food and lots and lots of sports facilities. Designed to reflect Google’s focus on providing the ‘best user experience possible,’ their offices in California is at the forefront of the growing trend for wacky office designs.
It’s worth noting that Google’s offices in Switzerland have been carefully designed to look completely different to their base in the US. Designed to look and feel super-cosy, Google’s Zurich offices contain office cubicles designed to look like cable cars complete with gingham-checked curtains and fake snow on the floor, rather than boring old office carpet.
Another good example of how office design can be used to reflect a the marketing strategy and ethos of a company is Etsy’s office. In case you haven’t heard of it, Etsy is the crafts and handmade equivalent of eBay. Home to thousands of designers and craftspeople specialising in selling all things handmade, Etsy is a colourful marketplace with a homespun, folksy feel. With a staff made up of craftspeople and artists, it’s no surprise to discover that Etsy’s offices have a very vintage look complete with individual offices, designed by the member of staff who works there, ‘up-cycled’ furniture and quirky pieces strategically placed to catch the eye of visitors. For more info, please visit: www.marketingdoctorleeds.co.uk
Whilst the offices of Google and Etsy might be extreme examples of office design meets marketing, there is a great deal to be said for linking the office furniture and décor you choose with your business marketing strategy. For example, if yours is a long-established firm of family solicitors with a reputation for offering reliability and stability, wacky furniture and funky prints are best avoided. High-quality leather furniture, wood-panelled walls and a hat-stand in the office reception are much more likely to fit the bill. On the flip-side, any marketing, public relations company or design agency worth its salt is wise to put a lot of time and effort into creating an office interior design that’s contemporary, cool and bang up to date.
Don’t forget that it’s not just office design and office furniture that can be used to tell your clients more about your brand and company ethos. A few simple yet stylish touches such as carefully chosen prints on the walls or a specially designed mural to display your company logo, can help to reinforce brand image and create a strong impression of who you are. Nowadays office design really has been set-free from the shackles of tradition and it’s a case of anything goes; when it comes to office design as a marketing strategy, the only limits should be your imagination.